Pay Per Click Advertising: Mastering Google Adowrds
How to Get a Stampede of Traffic to Your Website with PPC Ads in Only 25 Minutes
This article on pay per click advertising, PPC for short, is Part 6 in our series on
"How To Use a Website as a Network Marketing Tool"
Before We Get to pay Per Click Advertising Let's Look at What We've Covered So Far
So far in this series we've covered the benefits of having your own website, the types of websites to use to generate your own mlm leads, two easy to use and effective website building
programs -- XsitePro and Site Build
It, and the importance of keyword research with Wordtracker...so you can
discover what words your target market is using to search for the information they want.
In this installment we're going to look at what you do once you have found the keywords your target audience is using. We're
going to learn about how to get your target audience to your website using pay per click advertising.
First let's define ppc advertising.
What is Pay Per Click Advertising?
Pay per click advertising is a method of bidding on specific keywords and keyword phrases. When you bid on a particular keyword and a
web surfer who is in your target audience types that particular keyword into a search engine, like Google, your ad appears.
There are several search engines you can use to set up your pay per click campaigns. My favorite is Google. Google calls
their system "Adwords".
You can set up a Google Adwords, pay per click campaign for your network marketing business in about 10 minutes and you can start getting
traffic to your website in about 15 minutes after that.
I want to give you an example of how this works. Stop reading and go to Google.com. Then type the keyword phrase "weight loss"
into the search bar. When you do this you will notice that there will most likely be two ads in a light blue box and ads down the
right hand side of the page. These ads will be labled "sponsored links".
Those sponsored links are pay per click ads. When you click them two things will happen. One is that you will be taken to the
advetiser's website. The other...the advertiser will be charged money for your click. Who does the advertiser pay? Google.
All of the advertisers on the search engine results page (SERP) bid on the term "weight loss". It was their intention to position their
websites in the pathway of people looking for information and/or products about...weight loss.
How Do You Master Pay Per Click Advertising / Google Adwords?
Great question! However, it's a big topic and we simply don't have the space here to get into all the details you need to
know.
Fortunately, I'm going to refer you to two resources where you can learn what you need to know about pay per click advertising to drive a
stampede of traffic to your website(s).
The first resource is Perrry Marshall's free, definitive 5 day e-course on Google adwords
Click the banner to get your Free e-course
The second resource is a free, comprehensive, 84 page guide, written by search engine marketing expert
Brad Callen, on how to profit with the Google Adwords system. This course will teach you exactly what you need to know to make Adwords work
for you.
Click the picture to get your free e-book
Conclusion
There you have it folks. With these two resources you're well armed for success. You now have the right
information to drive a ton of traffic to your website(s) through the Google Adwords pay per click advertising program.
To Your success,
Jeff
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